Superbloom

Design Contest: Storyland Deisgn Challenge
Summary: Concept, SetDeisgn, Theme Park Experience, Edutainment
Year: 2024

Superbloom is a sensory, interactive, and educational attraction where children become pollinators in a world of giant flowers.

I collaborated with Rachel on this project, developing the concept and designing an immersive experience tailored to Storyland's contest guidelines. Together, we combined creativity and strategy to bring our storytelling ideas to life.

Inverting perspectives and exploring themes of discovery, reciprocity, and mutual benefit, this location-based attraction teaches children about the importance of pollination and the roles of different pollinators in a playful and immersive environment.

Through playful, interactive, and sensory-rich experiences, children learn that caring for our earth and each other is not just an obligation, but a pathway to mutual benefit.

Our attraction transforms children into pollinators within a vibrant, oversized garden.

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Brazil Conference 2024