DOLLS – FW26 Press Event

For the launch of DOLLS FW26, I produced the press event experience in Brooklyn, creating an intimate environment that reflected the poetic universe of the collection.

I curated the overall atmosphere — overseeing food catering, table styling, cupcake decoration, and spatial composition. The event featured a live music performance by one of the girls representing the DOLLS, as well as an AI-generated video presenting the collection.

A dedicated kids’ table invited children to personalize tote bags and notebooks inspired by the DOLLS characters, extending the collection into participation and play.

The result was a warm, editorial gathering where fashion, storytelling, and experience came together.