Disney Junior: Launch of the
New “Ariel” brand
Location: Battery Park, New York City
Client: Hudson & Nine / Disney Junior
Year: 2024
Role: Concept Design, Layout, 3D Modeling, Materials Research & Production
Under the sea treasure hunt
For the launch of Disney Junior’s new Ariel brand identity, I was invited by the agency Hudson & Nine to design an immersive experience for children aged 2 to 6. Inspired by the visual universe of the new Ariel and an underwater aesthetic, I created a playful, sensory, and safe children’s park that told a story through space.
Spacial Narrative
Children entered the park through an “anemona tunnel” made of colorful foam pool noodles, climbed a rope net to a sunken ship, and slid out of a giant oyster into a ball pit. Every part of the journey was designed to stimulate imagination and movement while staying true to the character’s world.
Anemona tunnel
My responsibilities included:
Spatial layout development and immersive storytelling
3D modeling of all play elements
Research and sourcing of materials and vendors within the client’s budget
Study and integration of Disney Junior’s new visual identity for Ariel
This project allowed me to combine storytelling, scenography, and entertainment architecture into a vibrant and sensory proposal tailored for young audiences.
