Budbasement - World Cup 18

I was hired by the team at Carvalheira to create a brand event for their client, Budweiser. I came up with the concept of a "speakeasy” experience which was very uncommon in the Brazilian culture at the time. At the event, only people who had a special password or discovered a hidden clue, could access the exclusive area. I pitched the concept to the client, and executed all aspects of the experience including 3D models, architectural drawings, mood boards and the layout, all the way through the fabrication of the structures and furniture selection. I partnered with in-house graphic designer to create the signage throughout the space.