Expo Osaka 2025

Competition to design the Brazilian Pavillon at Expo Osaka 2025
Summary: Exhibition design, scenography, customer experience
Year: 2022

I was invited by Selvagen- Generative Design Solutions to participate to the competition to design the Brazilian Pavillon at Expo Osaka and help them to create the exhibitions, experiences and scenography.

An aerial view of a circular structure surrounded by dense green forest, with a large open sandy area inside.

Empowering lives

The theme for the expo is "Designing Future Society for Our Lives", with sub-themes of "Saving Lives", "Empowering Lives" and "Connecting Lives".

The Brazilian Pavillon is located at the “Empowering lives”area. So, the Selvagen Team decided to get inspired by the native people of Brazil.


The shape of the pavilion was inspired by the shabonos of the Yanomami peoples that proposed valuing our roots, combining tradition and technology, in an immersive and sustainable space.

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Looking up at an oval-shaped wooden ceiling with vertical slats and an opening to view the starry night sky.

People's center

The central element of the pavilion is the large circle which, similar to the Yanomami village, where the rituals and celebrations of the tribes take place and visitors are invited to interact.  
By reading a QR code with their cell phone's camera,  visitors can view images in Augmented Reality of forest elements that interact with the building in a magical way. The Brazilian fauna and flora will be digitally represented so that the visitor can interact with it in a digital space.

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Interior of a rustic wooden hut with bamboo walls and ceiling, several colorful hammocks hanging, and a dog lying on the dirt floor.

People's center

The central element of the pavilion is the large circle which, similar to the Yanomami village, where the rituals and celebrations of the tribes take place and visitors are invited to interact.  
By reading a QR code with their cell phone's camera,  visitors can view images in Augmented Reality of forest elements that interact with the building in a magical way. The Brazilian fauna and flora will be digitally represented so that the visitor can interact with it in a digital space.

A digital exhibition with a central digital tree made of illuminated dots, surrounded by holographic screens, with visitors viewing and interacting with the display.

Exhibition 

The central element of the pavilion is the large circle which, similar to the Yanomami village, where the rituals and celebrations of the tribes take place and visitors are invited to interact.  
By reading a QR code with their cell phone's camera,  visitors can view images in Augmented Reality of forest elements that interact with the building in a magical way. The Brazilian fauna and flora will be digitally represented so that the visitor can interact with it in a digital space.

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Credits

Architect Paulo Duca
Architect Lissa Saruhashi
Architect Eduardo Correia
Architect Marcos Toscano
Architect Hideo Arao


Expography: Architect Ana Lins
Designer: Tarciana Andrade
Engeneer: Ramon Vilela