Expo Osaka 2025

Competition to design the Brazilian Pavillon at Expo Osaka 2025
Summary: Exhibition design, scenography, customer experience
Year: 2022

I was invited by Selvagen- Generative Design Solutions to participate to the competition to design the Brazilian Pavillon at Expo Osaka and help them to create the exhibitions, experiences and scenography.

An aerial view of a large circular amphitheater surrounded by dense green forest.

Empowering lives

The theme for the expo is "Designing Future Society for Our Lives", with sub-themes of "Saving Lives", "Empowering Lives" and "Connecting Lives".

The Brazilian Pavillon is located at the “Empowering lives”area. So, the Selvagen Team decided to get inspired by the native people of Brazil.


The shape of the pavilion was inspired by the shabonos of the Yanomami peoples that proposed valuing our roots, combining tradition and technology, in an immersive and sustainable space.

Screen Shot 2023-01-19 at 13.51.49.png
Screen Shot 2023-01-19 at 13.39.49.png
Screen Shot 2023-01-19 at 13.58.50.png
Interior view of a circular wooden structure looking up at a night sky through an oval opening.

People's center

The central element of the pavilion is the large circle which, similar to the Yanomami village, where the rituals and celebrations of the tribes take place and visitors are invited to interact.  
By reading a QR code with their cell phone's camera,  visitors can view images in Augmented Reality of forest elements that interact with the building in a magical way. The Brazilian fauna and flora will be digitally represented so that the visitor can interact with it in a digital space.

Screen Shot 2023-01-19 at 14.08.35.png
Interior view of a traditional hut with bamboo walls and roof, featuring multiple hammocks hanging, with a dog lying on the ground inside the hut.

People's center

The central element of the pavilion is the large circle which, similar to the Yanomami village, where the rituals and celebrations of the tribes take place and visitors are invited to interact.  
By reading a QR code with their cell phone's camera,  visitors can view images in Augmented Reality of forest elements that interact with the building in a magical way. The Brazilian fauna and flora will be digitally represented so that the visitor can interact with it in a digital space.

A digital art installation featuring a holographic tree with glowing leaves and red and orange particles floating above. Several people are observing and taking pictures in a room with illuminated grid walls.

Exhibition 

The central element of the pavilion is the large circle which, similar to the Yanomami village, where the rituals and celebrations of the tribes take place and visitors are invited to interact.  
By reading a QR code with their cell phone's camera,  visitors can view images in Augmented Reality of forest elements that interact with the building in a magical way. The Brazilian fauna and flora will be digitally represented so that the visitor can interact with it in a digital space.

Screen Shot 2023-01-19 at 15.57.13.png
Screen Shot 2023-01-19 at 15.54.09.png

Credits

Architect Paulo Duca
Architect Lissa Saruhashi
Architect Eduardo Correia
Architect Marcos Toscano
Architect Hideo Arao


Expography: Architect Ana Lins
Designer: Tarciana Andrade
Engeneer: Ramon Vilela